We really need to ask ourselves if we would choose this destination if we hadn't already invested so much time trying to please everyone.
For me, it's pure friction to try to please everyone when a window of opportunity presents itself.
The idea that friends "unify" the destination and reduce fragmentation is an illusion if you have to pass up a good deal.
A heavily discounted plane ticket to Japan, even if it wasn't the plan, should outweigh the false consensus of the group.
Otherwise, we end up doing nothing, just because we didn't know how to dispose of the past.