Let's forget the hierarchy of the travel guide or fiction as the sole source of inspiration; the real driver is often sharing experiences. Neither one nor the other truly captures the complexity of how we choose a destination; a conversation with a friend or the story of a neighbor is much more powerful. I constantly see this with my patients, they return from trips inspired by word of mouth, not just by a movie or a fixed book. It is these informal exchanges that ignite the initial flame, long before consulting a guide for logistics or dreaming of a movie scene.