Thinking that fiction dictates destination choices and relegates guides to a secondary role is a simplification that underestimates their actual impact.
On a scale from 0 to 10, fiction inspiration might weigh about 3, but the feasibility provided by guides reaches a solid 8.
Guides are not just tools after the decision; they are often the main trigger with a conversion rate of 4:1 compared to fleeting desires.
Without details on costs and logistics, inspiration remains at a 20% probability of materializing, whereas a precise guide can raise it to 70%.
If a film makes me want to go to Prague, but the guide reveals a plane ticket at $3000 and overpriced accommodations, the idea dies in the egg, regardless of the romantic inspiration.