On a scale from 0 to 100, the decision priority of tourist guides in choosing a destination, compared to fiction, is around 75 for most Quebec travelers.
Films and books can awaken the desire to travel, but their conversion rate into a real destination is often below 20% without concrete information.
A good guide provides quantifiable data – average costs, travel times, local activities – which are the starting point for 80% of travel decisions.
For example, to plan a family vacation, budget and logistics outweigh a movie setting 9 times out of 10.
Fiction inspires, but it is the guide that allows moving from dream to economic and practical reality.