A photo of The Wave on a guide cover is a wonderful inspiration, and the idea that it can spark the desire for a first trip is a generous interpretation of the power of images.
However, it is hard to support that a single image "standardizes" an entire trip, especially when access to this site is subject to a complex lottery well in advance.
It's a bit like wanting to cook a gourmet dish after seeing a beautiful photo, but without the budget for ingredients, the time for preparation, or even the recipe.
The permit for The Wave, obtained by lottery months in advance, is the reality shaping the trip, not the cover photo.