Honestly, a simple image on a guide cover does not have the power to standardize an entire trip, especially when the practical reality on the ground asserts itself.
Here in Belgium, if I see a beautiful photo of the Ardennes, it doesn't dictate my weekend; I check the weather, availability of lodges, and whether the children are free.
For a place like The Wave, inspiration is one thing, but the real structuring of the trip mainly depends on the lottery of access permits.
Without this permit, no matter the desire, the trip cannot be standardized around this destination.
Logistics and local constraints weigh much more heavily than the initial image to realize and shape the experience.