Honestly, if we hadn't already invested so many ideas in the power of a single photo, would we really consider that "The Wave" standardized a trip?
Here in Switzerland, we don't leave just because we've seen a beautiful image of the Grisons; we need to check the weather, permits, and whether we can go by car.
It's not a guide cover that dictates the practical reality of such a trip, especially with the famous lottery for access permits.
An image doesn't have the power to make everything uniform; true structuring comes from concrete planning and terrain constraints.
For the Grand Canyon or The Wave, preparing to obtain permits and reservations weighs much more than initial inspiration.