It is quite understandable to think that a striking image on a guide's cover could serve as a main catalyst for an entire first trip, shaping the itinerary and expectations around this visual discovery, because initial emotion is often the powerful engine of our decisions.
However, even the strongest inspiration must contend with practical reality, especially when it comes to highly sought-after destinations.
For a site like "The Wave," the need to win an access lottery introduces an unforeseen condition that can completely derail the itinerary.
If you don't get the permit, the trip to the American Southwest, although still enriching, will not be "standardized" by this specific image, and you'll need to redefine the plan.