The idea that a simple photo can standardize a complete trip, especially for a place like The Wave, is an excessive simplification of travel realities. We must distinguish several types of events: inspiration is one thing, but access is another, much more constraining. To visit The Wave, you absolutely need to win a lottery; without this pass, even strong inspiration will lead nowhere. You cannot standardize a first visit to the American Southwest based on an image if the key element of that image is inaccessible. It’s like saying that a photo of a dream job on LinkedIn guarantees hiring without going through the selection process, interviews, and actual skills.