It is a charitable reading to say that an image on a travel guide can trigger the process of discovering a complete trip, including lesser-known sites, because such an image has the power to capture attention and generate initial powerful interest.
However, a trip to the American Southwest cannot be standardized by this alone, as the practical logistics for sites like The Wave require a lottery permit.
If you don't win the lottery, the inspiration from the photo is not enough, and the experience will not be 'standardized' as planned.
Moreover, lesser-known places like Antelope Canyon require specific reservations and often local guides, which go far beyond simple visual inspiration.