Reducing the discovery of less known places to a simple photo on a guide cover is to ignore the classification of travel planning stages.
There is the category of "initial inspiration" (the photo), and then the distinctly separate category of "in-depth research".
You don't discover hidden wonders like Antelope Canyon or Horseshoe Bend by magic; it takes detective work to find them, book them, or know how to get there.
The photo sparks the idea, but meticulous planning ignites the fire.