Iris Lopez

Selecting three tools, even if they address reservation management or destination discovery, is not enough to enable a complete market analysis.
It's the kind of thing that looks good on paper, but in the reality of facts, if you don't have a solid methodology behind it, it proves nothing.
You can't draw conclusions about an entire travel market just by looking at such a small sample; it's pure marketing.
Without knowing why these three specifically were chosen and if they are representative, it doesn't change much in the market understanding.

Does not buying a paper guide mean that people don't look for information for their trips, especially when trying to reduce costs like Mathieu? Here, many people don't buy a traditional travel guide, but that doesn't mean they go blindly; they ask family, look at Facebook groups, or use apps like Google Maps to find good deals or shared taxis. This alternative information search mode is often more direct and more accessible for the wallet, especially when every CFA franc counts. The important thing is that information circulates and benefits everyone, not just those who can afford a book.

How could a simple cover photo of a guide alone standardize an entire trip in the American Southwest, a region so vast and complex to explore? It's a much too simplified view of how to gain a successful travel experience, as if a single pilot was enough to win the race.
A careful planning and active research are the real assets that allow you to beat the competition in terms of discoveries, not just a visual favorite.
You can't let a single element dictate the entire itinerary, especially when there's so much to discover beyond what's obvious.
For the first trip, success depends on the ability to adapt and find lesser-known gems, like an unexpected local restaurant, rather than relying solely on marketing images.