How could a simple cover photo of a guide alone standardize an entire trip in the American Southwest, a region so vast and complex to explore? It's a much too simplified view of how to gain a successful travel experience, as if a single pilot was enough to win the race.
A careful planning and active research are the real assets that allow you to beat the competition in terms of discoveries, not just a visual favorite.
You can't let a single element dictate the entire itinerary, especially when there's so much to discover beyond what's obvious.
For the first trip, success depends on the ability to adapt and find lesser-known gems, like an unexpected local restaurant, rather than relying solely on marketing images.