Let's cut through the media hype: claiming that 75% of travelers check their documents weeks in advance, based on a simple Google Forms survey of 78 responses, proves nothing concrete about actual habits.
This kind of statement makes me allergic to glossy arguments; a small sample does not change the game for companies.
It has no impact on cash flow or operational planning.
In real life, an airline that based its forecasts on so little data would go bankrupt, because the sample is not representative of millions of passengers.