The PnL test is clear: this logical opposition between Mathieu and Camille, a party student and a traveler seeking relaxation, is not so simple.
If the business loses, the argument was weak, and here the drawdown would be the missed opportunity to reach both segments.
A clever travel operator can very well sell budget student packages and romantic cruises to different clientele.
The important thing is not that they oppose each other in theory, but how to monetize them in practice, for example, by offering deals for students during university holidays and luxury stays off-season.