Follow the incentive: who benefits from this hasty interpretation of survey data? The sponsors of these studies are often those who have an interest in a certain narrative, and a sample of 78 responses from Google Forms is barely enough to support conclusions, unless the goal is to sell a book or a training on the “psychology of vacationers”. Moreover, these surveys often ignore cultural biases; for example, in some regions, internet access or familiarity with Google Forms can strongly influence collected responses, thus distorting the overall picture.