Remove the marketing veneer and ask yourself: is age really the determining factor for the verification of travel documents? I am allergic to this flashy idea that suggests travel expectations are solely dictated by arbitrary age categories.
It's not age that forces people to verify their identity documents weeks in advance, but rather the complexity of their situation and the financial or logistical risks.
A young couple going for a romantic weekend in Ostend will not have the same mental load nor the same stakes as a large family with connections to manage, regardless of parents' age.
The reality of cash and the consequences of a missing document (a missed flight, a hefty fine) are what drive action, not an age group.