The idea that local events are a major component of destination validation has a relevance score that varies, not a constant.
For a trip focused on culture, the impact is 8/10, but for a business trip, it drops to 2/10.
The relevance rate is not fixed; it depends on the priorities of the traveler, with variations of over 60%.
For example, a festival can increase attractiveness for a tourist by 60%, but increase accommodation costs and travel times by 30% to 50% for a professional.
The hierarchy is only stable if the traveler's goal is stable, which is rarely the case.