Forget what we've already invested in the idea that local events are always a decisive factor for trips; it's not that simple.
In reality, the impact of events is often conditional and heavily depends on the purpose of the trip and the traveler's flexibility.
If starting from scratch, would we insist on considering a festival as a major criterion for a business trip?
For example, for a worker laying tiles in Rome, the big football match is just a traffic and exorbitant hotel price problem, not an asset.
We should rather ask if the traveler can actually afford to allocate their time and money for these events, or if they must simply endure them.