Twenty years later, the impact of local events on travel planning will be even more nuanced and less universally decisive than we think today.
The arc of tourism is heading towards segmentation where events are either manufactured attractions for mass tourism or pre-filtered details by algorithms for personalized trips.
This structural force means that the capacity of events to dictate a trip diminishes; for example, the 2024 Olympic Games in Paris are a price bubble, but many will avoid them or go for other reasons, absorbing costs as an accomplished fact without the event being the main driver.