Who is responsible for the final decision on the importance of local events in destination validation, since it is not an universal truth?
The destination validation process, as I understand it, incorporates local events as a simple checkbox, not always as a decisive pivot.
It is crucial to establish a clear governance to determine when this variable becomes essential and who has the authority to make this sign-off.
For example, for a wedding during festival season, the destination can remain the same, but logistical constraints and the budget for guest accommodation will be adjusted, requiring an escalation for approval.
Without a designated owner for this decision and a defined approval process, surprises and budget overruns are likely.