Dissect the hype: the role of local events in travel planning is often secondary, or even canceled, by more fundamental factors like available budget.
What really matters is what changes the bank balance and practical constraints, not the calendar.
If an event causes hotel prices to rise, most people, especially with a student budget, cannot go, regardless of interest.
For example, wanting to attend a concert in Paris during a busy period makes the idea of going to the concert unthinkable if transportation and accommodation costs become prohibitive.