The capital is limited, and the idea that local events are a permanent and major component of travel planning often ignores very real budget constraints.
Of course, destination research is crucial, but the influence of events is not always the determining factor.
For most, the cost of accommodations and the overall budget dictate choices, not a festival.
If an event causes prices to soar, it is simply avoided; we cannot afford to pay double for a festival if the money is needed for other necessities.