Who is the owner of this decision, and what guidelines prioritize the impact of local events above all other considerations? The notion that local events are always a major component of destination validation lacks nuance.
Without a clear RACI for destination decisions, this component can be either neglected or overestimated, leading to unforeseen results.
For example, for a corporate event with a fixed budget and non-negotiable dates, infrastructure availability and cost take precedence over a local festival.
An important football match in Marseille does not change the search for an affordable and well-located conference center, if the main goal is cost and logistics.
We need documentation and clear processes to determine when this variable is truly a decisive factor.