Ranking the assertion that local events are always a major planning factor gives a score of 5/10 for its excessive generalization. The impact is much more variable, with a ratio of direct influence that can drop to 1 in 10 depending on the reason for the trip. For example, a software developer attending a technical conference in Austin during the SXSW festival will not see the festival as a decisive factor for their destination choice but as an external constraint they must manage for their hotel reservations. Relevance is contextual, not universal.