Honestly, believing that an image on a guidebook cover standardizes an entire trip is not understanding the competition for these sites. Seeing "The Wave" on a cover gives a starting point, yes, but it doesn't guarantee winning the lottery for permits. Without a real strategy to obtain a permit, which is a fierce battle, this inspiration can quickly turn into defeat on the ground, like wasting time waiting in line for nothing at Antelope Canyon if you haven't booked.