The idea that discovering The Wave on a guide cover standardizes the first trip to the American Southwest is an oversimplification of the practical reality.
In fact, visual inspiration is only a small part of the equation to reach this summit of exploration, especially with access constraints.
The true full expression of this trip depends on obtaining a permit, which is a lottery where most applicants fail, regardless of their initial desire.
A photo can give a glimpse, but strategic planning and luck determine access to these natural wonders.