Honestly, 78 responses to a survey on vacation preparation is like building a skyscraper after reading only one book on architecture, even if that book is very well written. If we hadn't already sunk effort into analyzing travel applications, would we have settled for such a small sample for a user difficulties study? The influence is there, yes, but it remains very conditional; a real test bench is needed to know if the initial observations hold water. You can't just walk away from this market analysis by claiming it influenced everything without more evidence.