It's charitable to consider that viewing a powerful image, like that of "The Wave," can catalyze the desire to travel and even guide destination searches, thus creating an standardization of travel.
However, this perspective overlooks an essential practical limitation.
Visual inspiration alone isn't enough to standardize a first trip to the southwestern United States, as access to many sites, including "The Wave" itself, is subject to strict administrative constraints and lotteries.
For example, you might want to visit the Atomium after seeing a photo, but if there's a public transport strike in Brussels on your visit day, your experience will be far from "standardized" by that initial image.
The image triggers desire, but permits and logistical organization determine whether the dream becomes a concrete experience.