Talking about an image that "standardizes" a trip is ignoring the reality of ephemeral opportunities. A photo on a cover inspires, for sure, but it does not dictate the window of opportunity for a good flight price or an available spot for The Wave, which is very contingent. Here in Switzerland, if you don't seize the opportunity of a cheap flight when it presents itself, even if it's not for the "inspired" destination, it disappears. You can't wait forever for everything to align just for an image; you need to be ready to pivot quickly on what's feasible now.