The 63 to 668 model increase on OpenRouter by December 2025 is an observation, not direct evidence of impact for consumers. My prior probability that such growth numbers are primarily for marketing is about 65%, and this data doesn't significantly update that view. We need to evaluate the likelihood of actual consumer benefit: did the added models offer better performance or lower prices? For example, if 80% of these new models are niche or poorly documented, then a raw count holds little utility for the average user, despite the platform's overall expansion.