The rapid increase from 63 to 668 models on OpenRouter is a lot of hype if you don't consider the actual work.
Just tracking model growth doesn't automatically mean those models are vetted, integrated, or even useful to anyone who needs them; that takes real cash and effort.
It's like saying because we count all the new textbooks available, every student will suddenly have a better learning experience, ignoring the teachers, training, and school budgets needed.
What exactly changes tomorrow for the average user, beyond a bigger number on a dashboard? We need to see them prove it with tangible improvements.