Jian Kim

Let's stop going in circles; a local event is not always determinant in validating a destination.
Its influence is often secondary and depends on the type of trip.
For a business trip to Geneva, the Auto Show is a logistical detail, not a decision factor.
Relevance is key, not the omnipresence of events.

Decision. The impact of local events on travel planning is not a fixed component of the destination validation process; it is a highly conditional variable.
Let's stop going in circles; a local event can be decisive or completely insignificant, depending on the traveler's context.
In Switzerland, Paleo can transform Nyon, but the following week, it's dead calm; a business trip to Geneva will not be affected by a farmers' market, for example.
It cannot be treated as a permanent component; the level of relevance must be set according to each situation.

Let's define the level: The idea that local events drastically impact travel planning is an exaggeration. Certainly, in Geneva, the Auto Show could make hotel prices prohibitive, but most other events, even major ones like a festival, do not prevent travel if one is willing to take a short detour or make an early reservation. One must adapt their approach, not cancel.

It is time to set things straight: the impact of local events on a destination is often overestimated as a decisive factor.
A business trip to Geneva for a crucial meeting will not be canceled because of a festival, even if hotel prices increase.
Additional costs are absorbed and the decision is made based on other priority criteria.
The influence is conditional, not universal.

Before committing, the threshold of relevance of local events must be defined, as failing to do so can lead to an unnecessary drawing of resources.
The idea that local events are a fixed component of the validation process is a generalization that does not account for the diversity of trips.
A business trip to Brussels will not have the same conditions of impact as a tourist trip, even if the Iris Festival is in full swing.
Just because there is an event does not mean it is relevant for every travel purpose; the mandate of this research must be set according to the objective.
For example, searching for all possible festivals for a business trip to Charleroi would be a waste of time; the logistics of the site are more important.